Investment Advice Disclaimer
Investing in securities always involves the risk of loss. The Follow app is operated by both Follow's IA, an investment adviser, and its publishing affiliate. Subscription services are provided by the publishing affiliate only, and are not provided by Follow's IA. Follow’s leaders and the publishing affiliate do not provide investment advice, and neither are registered investment advisers.

How it works

Follow is a place where people invest in people. On the platform, you're able to subscribe to your favorite Leaders, receive their exclusive content, and can choose to open a brokerage account to automatically Mimic the trades of a Followᴵᴬ Leader derived portfolio. By SuperFollowing more accounts, you’re able to diversify your portfolio and further strengthen your Rope.*
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Explore our diverse community of Leaders

We believe that diverse perspectives are key to success. That is why we have partnered with Leaders to bring you unique perspectives. Explore the community to find multiple Leaders that best align with your views and beliefs.

Discover your investment style

At Followᴵᴬ, we work with you to understand your goals, experience and risk appetite. Answer our questionnaire to discover your investment style.

Subscribe to Leaders’ big ideas

By subscribing to Leaders, you’ll receive their exclusive content via our newsletter, The Follow Up, regularly in your inbox and be able to see the performance of the Followᴵᴬ account derived from that Leader.*


Followᴵᴬ creates an account derived from your Leader in order to track their trades as closely as possible and provides you with a risk score for that Follow account. If you SuperFollow, whatever the account buys, you buy… Whatever the account sells, you sell… Automatically. For further information, see Item 4 in Part 2A of Followᴵᴬ’s Form ADV.

Easy recurring investment set up

One of the best ways to secure your long term financial security is to regularly invest what you can afford. With Followᴵᴬ’s simple recurring investment set up, it's easy to establish and modify a regular investment that aligns with your pay cycles.*